Meet Shopa

A few weeks ago I went to the launch of SHOPA, a new shopping-meets-social media website at the Ham Yard Hotel (one of my favourite London hotels.) Launching to a room full of fashion fans, writers, bloggers and social media gurus, we talked shopping, summer trends and online-shopping to a DJ set from Pixie Geldof.

I mean, it makes sense. To date we have loved, liked, shared and re-tweeted clothes and trends to friends and followers on social media, so what SHOPA have created is a space where we have our own profile to curate a stylish stream, all in one place. I am always excited about a new angle on shopping, as someone who does a lot of research online and via apps before I go to the shops. Everything I am coveting in one place? Well done SHOPA!

Here, I talk to the SHOPA team about Instagram, spring/summer ’15 trends, Celine and of course, shopping.